Recommended Partner PDC - Site PDC
The Problem
In the construction industry, there was a gap between skilled professionals seeking work and clients looking for reliable labor. Existing platforms, such as GetNinjas, had issues with agility, trust, and efficient filtering, leading to missed opportunities and user dissatisfaction.
My Role
In the construction industry, there was a gap between skilled professionals seeking work and clients looking for reliable labor. Existing platforms, such as GetNinjas, had issues with agility, trust, and efficient filtering, leading to missed opportunities and user dissatisfaction.
Process
Research and Benchmarking
Competitor analysis, including platforms like GetNinjas, to identify strengths and weaknesses.
Qualitative interviews with users to understand pain points and needs.
Service Blueprint
Solution Development
RD Station Landing Page: Launched a conversion page to capture initial data, later updated to include critical information.
Professional Card: Created detailed profiles to highlight professionals' skills and portfolios.
Validation and Manual Operations
Utilized WhatsApp Business for direct communication between clients and professionals.
Sent detailed service descriptions and personalized professional profiles.
BI Dashboard for Monitored conversion data and MVP efficiency.
Service Blueprint
The service map was crucial to identifying all touchpoints along the journey, from initial capture to service completion.
It detailed the roles of clients, professionals, and the operational team, aligning processes and addressing bottlenecks to optimize interactions.
The Solution
Conversion Page: Optimized to gather relevant data from both clients and professionals.
Professional Card: A detailed profile, manually curated, showcasing portfolios, experience, location, and references. This simple tool boosted client trust.
Results after 30 days of pilot monitoring:
100%
Clients who accessed the page and submitted a budget request.
72%
Clients who dropped out or closed deals with other professionals.
28%
Clients who started negotiations with our professionals.
8%
Clients who had a service performed by our professionals and paid for the service.
“Platforms like GetNinjas lack proper service filtering, support, and reliable client information.”
Ivan, construction worker.
“The professional's availability to answer questions and engage was an important factor in our relationship.”
Jessica, client.
Results and projections after 30 days of pilot monitoring:
100%
Professionals who want to work and are part of the platform.
Professionals in profiles like Mason, Electrician, and Painter who had opportunities with clients.
1%
Description: Professionals who completed the process and received payment for a completed service.
Key Learnings
By manually executing this MVP over 30 days of work, I was able to help 4 professionals and 5 clients solve a common problem: on one side, someone needing to hire a professional, and on the other, someone looking for work.
It was a period of long days filled with valuable learning and validations, ultimately achieving the business goal of promoting more job opportunities for the students of "Parceiro da Construção."
In a perfect technological scenario, achieving these connection results could have taken 3 to 6 months, not to mention the financial investment required to make the entire operation function.
Reducing risks and learning quickly has never been so clear to me as it was during the course of this project.
